How to Create a Successful Business Blogging Plan

By the end of reading this, you will have a business blogging plan that’s full of great content to be written and also a plan that’s manageable and takes the stress away. 

The point of writing a blogging plan is to ensure you always have content to be written, a schedule to post it and an outcome that matches your business.

Let’s begin.

 
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Failing to plan is planning to fail
— Alan Lakei

 

Let’s get the obvious over and done with... blogging isn’t easy. It’s time-consuming and takes a lot of concentration, but it is absolutely worth it.

I’m currently sat here trying to write this and guess how many times I’ve checked my email, Twitter, Instagram and Facebook? Yep, you guessed it, quite a few times.

I mentioned in the previous part of my blogging series that it take commitment and that’s what you’ve got to overcome. To do this, it takes a damn good plan and to stick to it.

 

1. HOW TO KEEP YOUR BLOGGING MANAGEABLE

One of the things I’ve found is that committing to writing too many blog posts will undo you.

Say you want to write every day, that's commendable but is it realistic? Twice a week is still a huge commitment. How about you start with once a week at a set time? Commit to a simple blog post once a week. Write it down in your calendar and set a reminder.

 

2. HOW TO PLAN YOUR BLOGGING SCHEDULE

Not planning your blog will freak you out!

I’ve done this a few times... I’ve got to the time when you’re supposed to be writing and then you’re stuck for something to write about. Rookie mistake. It always feels like the time to write is creeping up on me and then when I do write, I’m writing against the clock. 

Always, always, ALWAYS have a list of posts you want to write. More on that later...

 


3. HOW TO FIND INSPIRATION FOR YOUR BLOG

It’s tempting to start looking at other people’s blogs for inspiration and that’s all it should be. For inspiration only.

There is absolutely no harm in looking at other people’s blog posts plus there is always room for improvement so turn them into to posts like “The 3 things they didn’t tell you about XYZ” or "The truth about XYZ”. Always be adding value to what is already out there.

Plus, you get to add your secret sauce that you discovered in the last blog post. Use this as your differentiator, your take on a view or your experience. After all, your audience is looking at you as an expert.

 

4. HOW TO BRAINSTORM BLOG IDEAS 

This is the best bit... Get a cup of coffee and have a sit-down. This is important. To get this bit right is going to set you up for success with your blog. As with everything in life, you have to honour the process.

Get everything down on paper. Brainstorm everything. Take the time and do it properly. And that’s it.

As simple as that but believe me, to sit there for an hour and brainstorm is painful. Set a timer on your phone and commit to sitting there for 60 minutes and brainstorm ideas. The first 10-20 will come flying out of your brain and you won't be able to get them down fast enough... the next 10 will be a challenge and the last few... like pulling teeth.

If you get to 50 then you know you're writing about something that you love before you commit to writing a blog.

Bonus - This will help you with categories for your blog too. Your blog topics will naturally fall into a handful of recognisable categories so group them together and this will then help you to brainstorm more ideas to fill in the gaps.
 

5. HOW TO CONVERT YOUR BLOG IDEAS ONTO QUESTIONS OR VALUABLE ANSWERS 

Always be thinking - What will my audience get out of this?

What will they know about or be able to do after they read this blog post? This is a hat tip to Paul Jarvis and his excellent piece on how to write great content.

There is a science and an art behind naming your blog posts but that’s for another day or jump over to Paul's blog for a run down on how to do it.

 

6. HOW TO GET AHEAD WITH YOUR BLOG 

The trick behind all of this is to ALWAYS have a couple in the bag! Have a week or two of blog posts scheduled because you never know what may happen. Writer’s block, business catastrophe... you get the picture. Have them ready to go and scheduled in your queue.

 

BONUS TIP!

Sometimes, it just doesn’t want to flow. This blog post took some writing even though it’s a pretty straightforward one. I took my own advice here and took a break. Once I’d chilled out, I set my timer for 25 minutes and finished it off. I was also listening to some dirty techno which also helps!

If it’s still not working for you then change something. It might be that you’ve been writing for a few weeks and the topics aren’t setting your world on fire. That’s ok. Go back to the brainstorming part and get fired up about changing the direction of the blog. The only way you can know for sure is to write and keep on writing.


So now it's over to you. What do you find difficult about blogging? Is it the planning or is it the writing, let me know in the comments.